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دانلود رایگان Pricing and Revenue Optimization, 2011 368 صفحه
Pricing and Revenue Optimization
2011
Stanford University Press
Robert Phillips
مطالب
Chapter 1 Background and Introduction
Historical Background and Context
The Financial Impact of Pricing and Revenue Optimization
Organization of the Book
Chapter 2 Introduction to Pricing and Revenue Optimization
The Challenges of Pricing
Traditional Approaches to Pricing
The Scope of Pricing and Revenue Optimization
The Pricing and Revenue Optimization Process
Summary
Exercises
Chapter 3 Basic Price Optimization
The Price-Response Function
Price Response with Competition
Incremental Costs
The Basic Price Optimization Problem
Summary and Extensions
Exercises
Chapter 4 Price Differentiation
The Economics of Price Differentiation
Limits to Price Differentiation
Tactics for Price Differentiation
Volume Discounts
Calculating Differentiated Prices

Price Differentiation and Consumer Welfare
Summary
Exercises
Chapter 5 Pricing with Constrained Supply
The Nature of Supply Constraints
Optimal Pricing with a Supply Constraint
Opportunity Cost
Market Segmentation and Supply Constraints
Variable Pricing
Variable Pricing in Action
Summary
Exercises
Chapter 6 Revenue Management
History
Levels of Revenue Management
Revenue Management Strategy
The System Context
Booking Control
Tactical Revenue Management
Net Contribution in Revenue Management
Measuring Revenue Management Effectiveness
Revenue Management in Action
Summary
Exercise
Chapter 7 Capacity Allocation
Introduction
The Two-Class Problem
Capacity Allocation with Multiple Fare Classes
Capacity Allocation with Dependent Demands
Capacity Allocation in Action
Measuring Capacity Allocation Effectiveness
Summary
Exercises
Chapter 8 Network Management
Background and Introduction
When is Network Management Applicable?
A Linear Programming Approach
Virtual Nesting
Network Bid Pricing

Dynamic Virtual Nesting
Network Management in Action
Summary
Exercises
Chapter 9 Overbooking
Introduction
A Model of Customer Bookings
Solution Approaches
Extensions
Measuring and Managing Overbooking
Alternatives to Overbooking
Appendix: Derivation of the Show Probability for Overbooking
Exercises
Chapter 10 Markdown Management
Background
Markdown Optimization
Estimating Markdown Sensitivity
Markdown Management in Action
Summary
Exercises
Chapter 11 Customized Pricing
Background and Business Setting
Calculating Optimal Customized Prices
Bid Response
Extensions and Variations
Customized Pricing in Action
Exercise
Chapter 12 Pricing and Revenue Optimization and Customer Acceptance
Price Presentation and Framing
Fairness
Implications for Pricing and Revenue Optimization
Summary
Exercise
Appendix A Optimization
A.1 Continuous Optimization
A.2 Linear Programming
A.3 Duality and Complementary Slackness
A.4 Discrete Optimization

Appendix B Probability
B.1 Probability Distributions
B.2 Continuous Distributions
B.3 Discrete Distributions




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